Studies show that when we engage our imagination, the lines between what’s mentally constructed and what is real gets very blurry. You’re suddenly detached from sitting on a chair and looking at your laptop to immersed in the scenario presented. When you share a personal story or experience in your articles, people respond with, “Oh yeah, I remember when that happened to me!” Or they can at least imagine what that’d be like.Ī story brings you into a different setting. Great stories are universal across all cultures because they allow for human empathy. Stacey slammed on the brakes at the red lights. The brakes were slammed on by Stacey at the red lights. The “now” engages people much more than the past or future. Hypnotic writing is all about the subject always use the present active voice when structuring your subject and verbs. The focus is always placed on object-the evidence, findings, and results, rather than the subject-the person doing the research. Research and academic writing is general done with the passive voice-hence they’re so tedious to read. Let’s be clear, this isn’t a challenge to try and turn all your articles in poetic pieces, but if you are able to bring more of a rhythmic and poetic flow to your writing, you’ll certainly be more engaging. When I / do COUNT / the CLOCK / that TELLS / the TIME Here’s the first line of Shakespeare’s 12th Sonnet: It’s not only our feet, but also our minds that cannot help tapping to the beat. The unstressed syllable followed by the stressed syllable is the iambic pentameter. Think of the da-DUM rhythm of the heartbeat and the tic-TOCK of a clock. The rhythm of poetry captures us, and can be applied to writing. Pentameters indicate the rhythm of spoken words iambic being the most common in English poetry. Poetic MeterĮver wondered why Shakespeare’s work is so mesmerising? He uses iambic pentameter heavily throughout his plays and sonnets. As you write, here are five hypnotic strategies to put into place: 1. That effectiveness can certainly be applied to the article you’re about to write. Words are carefully crafted to evoke powerful emotions and a state of higher suggestibility.Įxploitation occurs because something is so effective. This fascinating link between words and physiology is often exploited by the advertising and marketing industries. In psychology, it’s referred to as Priming, in hypnosis it’s synonymous with “embedding a command.” Then, they were told to read a list of words: “worried,” “Florida,” “old,” “lonely,” “grey,” “sentimental,” “bingo,” “withdraw,” “forgetful,” “retired,” “wrinkle.”Īfterward, subjects not only described feeling slow and sluggish, but physically walked out of the room slower than when they entered. Subjects were lead into a room, asked to describe how they felt. An intriguing study in Malcolm Gladwell’s Blink highlights the mind-body relationship inherent in words. Hypnosis feeds off the psychosomatic power of words. It happens when you drive, when you watch movies, and-when you read. We enter into hypnotic states on a daily basis completely absorbed in an activity and losing track of time. Here’s the textbook definition: The induction of a state of consciousness in which a person becomes highly responsive to suggestion or direction. However, those who practice hypnosis are quick to give a proper explanation. That’s typically what comes to mind when you think of hypnosis-a stage show with some unfortunate soul doing the chicken-dance. This is a guest contribution from Thai Nguyen of Wantrepreneur Journey.
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